RARITAN, NJ, April 11, 2011 – Alternatives, Inc. held their 24^th Annual Dignity Gala at Dolce in Basking Ridge on April 1^st. The event was the highest grossing in agency history. Through the gala, Alternatives was able to raise funds to continue its support services for individuals with special needs.

The evening’s honorees were The Berlin family and their business, Video Corporation of America, for their tireless support of Alternatives’ mission. Al, founder and CEO of VCA, and Dolores Berlin’s tie to the agency is a personal one. Their son, Alan, has been a client for the past 25 years and continues to grow with the agency. All three of them were on hand to give acceptance speeches and Alan even drew a standing ovation from the crowd. The Berlin’s other son and President of VCA, David, and his wife, Margie, have also assumed a great role in the family’s commitment to Alternatives. David has utilized his resources to help produce professional and appealing agency videos and Margie currently sits on the Dignity Gala Committee.

Guests of the Gala enjoyed a night centered on a horse racing theme which allowed them to place bets on pre-recorded races as well as try their luck at casino gaming table games. There were many big winners at the end of the night. Among the number of tricky-tray and auction prizes were baseball tickets for the New York Yankees and Mets, a weekend getaway to South Carolina, Tiffany jewelry and designer handbags. To cap off the event, one lucky cash raffle winner walked away with over $7,000. After all is said and done, the true winners are those who benefit directly from everyone’s generosity – Alternatives’ clients.

Alternatives, Inc. is a non-profit social service agency that provides residential, employment, and other support services to individuals with developmental disabilities, mental illness, homelessness and other special needs. Headquartered in Raritan, the agency provides services for individuals through a variety of residential services in Somerset, Middlesex, Monmouth, Hunterdon, and Warren Counties. For more information, please call (908) 685-1444 or visit our website at www.alternativesinc.org.